Choose the process
Select one recurring process you already know how to do well.
Live working session Field Session No. 01
Turn What You Know Into a Method.
Bring one process you know how to do well. Leave with the first clear structure for a method you can teach, write about, build into an offer, or develop into intellectual property.
Thursday, September 10, 20266:30–8:00 p.m. EasternLive online
Choose my access A focused 90-minute workshop
Evidence → Method
Evidence from your work
01Stories
02Decisions
03Cues
04Exceptions
Method Record
What only you know how to do
Outcome
Stages
Judgment
Next form
The expertise bottleneck
You can do the work. Explaining the method is harder.
Years of experience have made parts of your best work automatic. You notice certain clues, make judgment calls, and adjust for exceptions without stopping to name every decision.
That is useful when you are doing the work yourself. It becomes a constraint when you want to turn your expertise into distinctive Substack content, a book, a workshop, a consulting offer, or a system someone else can use.
If your expertise only creates value when you are personally present, it is still trapped.
Your quick win
Leave with one method you can point to.
You will not try to capture everything you know in one evening. You will examine one process closely enough to identify the structure already operating beneath it.
Working artifact
Your Method Record
A first-draft map of how you create a result
01
The result your process produces
02
The stages or moves that repeat
03
The decisions and clues that guide you
04
What the method could become next
A method is more than a list of steps.
Steps tell someone what happened. A usable method also reveals what to notice, how to decide, and when the approach needs to change.
During the workshop, you will begin separating those layers so the value of your experience is no longer hidden inside the finished result.
Substack seriesSignature frameworkWorkshop or courseConsulting offerBook structureRepeatable system
Inside the workshop
We will work from evidence, not a blank page.
Examine an example
Reconstruct one real situation so your expertise has somewhere concrete to surface.
Recover the judgment
Name the clues, comparisons, decisions, and exceptions experience made automatic.
Structure the method
Organize what you find into a first-draft Method Record you can continue building.
This workshop is for you if
Your experience is deep, but the offer is still unclear.
You came to Substack after years in corporate and know your experience contains more than a résumé can show.
You want to write a book, create an offer, or build a reputation around what you know, but cannot find a useful starting point.
Your content explains the topic, yet it does not reveal the distinctive judgment behind your approach.
You can see what other experts could create from their knowledge, but your own expertise feels too broad or familiar to package.
What to bringOne process you use repeatedly and one recent example of doing it well. Finished notes, polished language, and a business idea are not required.
Choose your access
Attend once, or make this the beginning of your build.
The workshop is the same. Your access after the live session is different.
Workshop ticket
Live access
$17
One-time payment
- 90-minute live workshop
- Workshop Method Record
- Live working time and Q&A
Live attendance only. Recording is not included.
Recommended
Annual membership
Workshop + the build that follows
$75/year
Workshop and recording included
- Everything in live access
- Workshop recording
- Paid Expertise Artifacts
- Private Excavation Record practice
- Future member workshops and build resources
Already an annual member? Your access is included.
Monthly membersYou will receive free live-registration instructions through the publication. The recording is reserved for annual members.
About Shannon
I help experts make the thinking behind their best work visible.
I am Shannon D. Smith, a corporate trainer and expertise excavator with more than a decade of experience in instructional design. My work draws from instructional design, industrial-organizational psychology, and the methods used to surface the knowledge experienced people no longer think to explain.
I am also making the corporate-to-creator transition. I understand what it means to have years of valuable experience while still learning how to turn that experience into work you own.
Before you register
Questions about the field session
Do I need to know what I want to sell?
No. Your first task is to see the method clearly. The workshop will help you identify several forms it could take without forcing you to choose the entire business model during the session.
Is this only for people who write on Substack?
No. Substack is an excellent place to make your expertise visible and test what resonates, but the method you uncover can become a service, workshop, book, course, decision tool, or internal system on any platform.
Will there be a recording?
Annual members receive the recording. Workshop-ticket holders and monthly members receive live access only.
What if I cannot explain my process yet?
That is the reason to attend. Bring an example of doing the work. We will use the example as evidence and work backward into the decisions and patterns beneath it.
What happens after the workshop?
You can continue developing the Method Record on your own. Annual members can use the paid Expertise Artifacts and private Excavation Record practice to keep turning evidence from their work into usable assets.
September 10 · 6:30 p.m. Eastern
You can only sell what you can see.
Start with one process. Recover what experience taught you to do. Give it a structure you can build from.
Choose my access